Artist Spotlight w/ Kruthi Hindupur Vasanthamadhava
Nov 29, 2022
First, can you tell us a bit about yourself?
I am a freelance 2D animator from South India and authentic South Indian breakfast has been the secret to my heart since the beginning of time. I am also a master's graduate in Space science and technology so I have a sweet spot for anything techy. I love to integrate this geeky side of me any chance I get so I tend to rig up a lot of my animations and experiment as much as I can with After Effects expressions and effects.
Technical stuff aside, the reason that made me switch to motion graphics from academia, and something that keeps me going in this industry is that storytelling is my favorite thing. I used to hear this phrase when I was a child a lot.. that we remember what we see more than what we hear or read. So I try to incorporate this philosophy whether I am working on a design, animation, or a reel, that what is shown on the screen must be authentic to the story that I wanna tell!
I started to embrace the fear of rejection because most of the time, the worst case in your head doesn't play out and even if it does, it's not the end of the world. But the best case scenario when you reach out to your "idols" is that you have a new friend or a mentor in this industry!
Can you tell us about your experience and the role you are primarily filling?
I am still pretty new to this industry. It's only been a couple of years since I started animating and I recently graduated from Hyper Island where I did the Motion Creative program. While I understand that working at a studio full-time straight after graduation is very helpful, I am at a point in my life where I wanna stay close to the family so I decided to take a leap into the freelance world instead. I've been fortunate enough to work with a few studios that I really admire but I look forward to where this adventure as a freelance animator is gonna take me in the future.
If you could speak directly to the resourcing gods and powers that be, what would be your ideal project?
Ah, this is such a tough question because so many projects come to my mind. I would love to contribute to some of my favorite feature film producers like MARVEL or Disney in some capacity like title sequences and FUI or work with Kurzgesagt to make science and education itself more engaging to the viewers.
Personally, my dream is to work with amazing designers and animators on a series of short films about Indian history or folklore. I grew up listening to these stories and it would be so cool to see these stories come to life with beautiful visuals and motion.
Do you have any dream clients?
It would be super cool with studios like BUCK, Ordinary Folk, Sarofsky etc. because some of the first few animated shorts I had seen that were created by these studios absolutely blew my mind when I was switching careers and gave me the motivation to stick with it too. I would also love to work more with BIEN studio as their dedication and attention to inclusive motion design is incredible.
Lastly, do you have any memorable stories, life lessons, or tall tales you can share from your adventures as a freelancer?
As someone who had switched from academia to this creative world with no real idea about how the industry works, I found that the people in this industry are some of the most kind-hearted, welcoming people I have come across.
I think it's natural that we tend to put the artists we look up to on a pedestal and not reach out to them because of the fear of rejection. I have been there too but here is a big lesson I learned over the last few years. I started to embrace the fear of rejection because most of the time, the worst case in your head doesn't play out and even if it does, it's not the end of the world. But the best case scenario when you reach out to your "idols" is that you have a new friend or a mentor in this industry!
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